Why Do First Direct Customers Consider Remortgaging?
First Direct enjoys an unusually loyal customer base, but even satisfied customers have good reasons to explore remortgage options:
- SVR still costs more than a fixed deal — While First Direct's SVR is set at its discretion (the market average SVR was about 7.1% in November 2026), it is still meaningfully higher than the best fixed rate deals available. On a £200,000 mortgage, the difference could still amount to several hundred pounds per month.
- No branches — First Direct operates entirely online and by telephone, with no physical branches. While many customers value this streamlined approach, some borrowers prefer the option of face-to-face advice when making major financial decisions like remortgaging.
- HSBC Group product limitations — As part of HSBC Group, First Direct's mortgage products are ultimately underwritten by HSBC UK. This means the lending criteria and product range are closely aligned with HSBC's, which may not suit all borrowers. Customers who do not meet HSBC's standard criteria may find more flexible options with other lenders.
- Life changes — Changes in personal circumstances, such as a new job, a growing family, or a desire to release equity for home improvements, can make remortgaging a practical necessity regardless of how satisfied you are with your current lender.
- Rate shopping is prudent — Even if you ultimately decide to stay with First Direct through a product transfer, going through the exercise of comparing market rates ensures you are making an informed decision rather than simply defaulting to your existing lender.
First Direct SVR and How It Affects Your Payments
First Direct's standard variable rate is set at the lender's discretion (the market average SVR was about 7.1% in November 2026), and has historically matched the rate charged by its parent company HSBC. It has tended to be lower than the SVRs of many high street banks, but it still represents a premium over the best available mortgage deals.
Here is a comparison using a £250,000 repayment mortgage over 25 years:
- At 7.1% (about the November 2026 market-average SVR) — monthly repayments of approximately £1,783
- At 5.0% (competitive fixed rate) — monthly repayments of approximately £1,461
- Potential monthly saving — around £321 per month, or about £3,857 per year
The fact that First Direct's SVR is lower than average is worth bearing in mind when calculating whether the cost and effort of remortgaging is justified. For some borrowers, particularly those with smaller mortgages or shorter remaining terms, the absolute savings from switching may be relatively modest once fees are factored in. A broker can help you calculate the precise figures for your situation.
It is also worth noting that First Direct often offers competitive product transfer rates to existing customers. Before looking externally, check what First Direct can offer you as a renewal deal, and use this as a benchmark against which to compare the wider market.